Cover Letter for Online Application Top 7 Examples
In today’s competitive job market, a well-crafted cover letter is more important than ever, especially for online applications. It’s your first chance to make a positive impression and showcase your qualifications. A compelling cover letter can significantly increase your chances of landing an interview by highlighting your skills, experience, and enthusiasm for the role. This guide provides seven examples and strategies to help you create a standout cover letter that gets noticed. By understanding the nuances of writing a cover letter for online applications, you can effectively communicate your value to potential employers and set yourself apart from other candidates. Remember that each cover letter should be tailored to the specific job and company, showcasing your unique strengths and suitability for the role.
Example 1 Tailoring Your Cover Letter
Generic cover letters often get discarded. Tailoring your letter to each specific job application is crucial. This involves carefully reviewing the job description and identifying the key requirements and desired qualifications. Then, structure your cover letter to address these requirements directly, demonstrating how your skills and experience align with the employer’s needs. This level of personalization shows that you’ve taken the time to understand the role and are genuinely interested in the opportunity. A tailored approach demonstrates your attention to detail and commitment, making you a more appealing candidate.
Highlighting Relevant Skills

When tailoring your cover letter, focus on highlighting the skills that directly match the job description’s requirements. Use specific examples from your previous experiences to illustrate how you’ve utilized these skills to achieve positive outcomes. For instance, if the job requires project management skills, describe a project you led and the results you achieved, mentioning any tools or methodologies you employed. Quantify your achievements whenever possible, such as by stating the percentage of projects completed on time or within budget. This helps to demonstrate your capabilities and provides tangible evidence of your ability to perform well in the role.
Quantifying Achievements
Quantifying your achievements makes your cover letter more impactful and persuasive. Instead of simply stating that you improved customer satisfaction, provide specific numbers, such as, ‘Increased customer satisfaction by 15%’. Similarly, if you’ve increased sales, mention the exact percentage or dollar amount. Use data and metrics to demonstrate the positive impact you’ve made in your previous roles. This not only validates your claims but also provides potential employers with a clear understanding of your capabilities and the value you can bring to their company. Remember, concrete results speak louder than words.
Example 2 Researching the Company
Before you start writing, research the company thoroughly. Visit their website, read their mission statement, and explore their social media profiles. Understanding the company’s values, culture, and recent projects allows you to tailor your cover letter to align with their specific needs and objectives. This demonstrates that you’re genuinely interested in working for them and have taken the initiative to learn about their organization. Researching the company allows you to identify specific areas where your skills and experience can contribute to their success and allows you to craft a more compelling cover letter.
Understanding Company Culture

Understanding the company culture is key to writing a cover letter that resonates with the hiring manager. Look for clues about their work environment, values, and communication style. Are they a formal or informal organization? Do they emphasize teamwork, innovation, or customer service? By aligning your tone and language with the company’s culture, you show that you’ll be a good fit. This not only increases your chances of getting noticed but also suggests that you’re committed to the company and interested in the role. Pay close attention to how the company presents itself in its marketing materials and on its website.
Aligning Your Values
Identify how your personal values align with the company’s values. If the company values innovation and you are a creative problem-solver, make that connection explicit in your cover letter. Similarly, if the company values teamwork and collaboration, highlight your experience working in teams and your ability to contribute to a positive work environment. By demonstrating an alignment of values, you illustrate that you’re not just looking for a job but are genuinely interested in being part of their team and contributing to their mission. This makes you a more attractive candidate and shows that you’re likely to thrive in their work environment.
Example 3 Addressing the Hiring Manager
Whenever possible, address the hiring manager by name. A personalized greeting shows that you’ve taken the time to research and are invested in the application process. This simple step can make your cover letter stand out from generic ones. If you can’t find the hiring manager’s name, use a professional salutation such as ‘Dear Hiring Team’ or ‘Dear [Department] Hiring Manager’. Avoid generic greetings such as ‘To Whom It May Concern’, as they lack personalization and can give the impression that you haven’t put much effort into your application. Personalizing your greeting demonstrates attention to detail and professionalism.
Finding the Hiring Manager’s Name

Finding the hiring manager’s name might require some detective work, but it’s often worth the effort. Check the company’s website, LinkedIn, or other professional networking sites to find out who is responsible for hiring. If you’re applying through an online portal, the job posting may include a contact person. If you still can’t find a specific name, try contacting the company’s HR department or the hiring manager’s team. Including the correct name demonstrates initiative and attention to detail, which can make a significant impact on your application. Use tools like Hunter.io or Lusha to find email addresses.
Personalizing Your Greeting
Once you’ve identified the hiring manager, use their name in your greeting. For example, ‘Dear Mr. Smith,’ or ‘Dear Ms. Jones’. This personal touch instantly makes your cover letter more engaging and demonstrates that you’ve done your homework. In the first paragraph, briefly mention why you are reaching out and what position you are applying for. Make sure to spell the name correctly. It shows that you care enough to verify it. A personalized greeting makes a positive first impression and sets the tone for a more engaging and impactful cover letter. The best cover letters have a high chance of being read.
Example 4 Showcasing Your Personality
Let your personality shine through your cover letter. While it’s important to maintain a professional tone, injecting some of your personality can help you stand out and show the hiring manager who you are as an individual. Use a conversational tone to make your cover letter more engaging and memorable. This helps the hiring manager understand your communication style and assess your fit with the company culture. Ensure that your personality is appropriate for the industry and company culture, and avoids any unprofessional language or behavior. Demonstrate enthusiasm and passion to create a lasting impression.
Using a Conversational Tone

Use a conversational tone to make your cover letter more approachable and engaging. Avoid overly formal language and complex sentence structures. Instead, write as if you’re having a conversation with the hiring manager. This shows that you’re confident and easy to communicate with. Share your enthusiasm for the role and company and write in a way that demonstrates you are an actual person. Conversational writing makes your cover letter more relatable and memorable, helping you stand out from other applicants. Avoid sounding overly stiff or scripted, as this can make your letter seem impersonal and less genuine.
Adding a Personal Touch
Adding a personal touch to your cover letter makes it more memorable. Share a brief story or anecdote that illustrates your skills or work ethic. You can also include a personal interest that relates to the job or company, such as mentioning that you admire their commitment to sustainability if you are applying to a green company. Ensure the personal touch is relevant and appropriate for the role and company. The goal is to create a connection with the hiring manager and to show that you’re a well-rounded person. This personalization can make your application stand out and increase your chances of getting an interview.
Example 5 Keywords Optimization
Optimize your cover letter with relevant keywords from the job description. Many companies use Applicant Tracking Systems (ATS) to scan cover letters and resumes for specific keywords. By incorporating these terms naturally, you increase your chances of your application being noticed. Identify the key skills, qualifications, and requirements listed in the job description. Then, integrate these keywords into your cover letter by using them in your descriptions of your experience and achievements. Remember to maintain a natural flow and avoid keyword stuffing, which can make your letter sound unnatural and detract from your message.
Identifying Key Terms

Carefully review the job description to identify the key terms and phrases that the employer is looking for. These might include specific skills, software, or industry knowledge. Highlight these terms and make a list. Use this list to ensure that your cover letter addresses all key requirements. Consider the key skills listed in the job description. Note the responsibilities described in the job description. Remember, these terms will boost your application. Integrate them into your cover letter in a way that highlights your skills and experiences. This strategic approach will improve your chances of getting noticed by the hiring manager.
Integrating Keywords Naturally
After identifying the key terms, integrate them naturally into your cover letter. Don’t just list the keywords. Instead, use them within the context of your accomplishments and experiences. For example, if the job description requires ‘project management’ skills, you could write, ‘In my previous role, I successfully managed multiple projects, utilizing agile project management methodologies to deliver projects on time and within budget.’ Ensure that you are using the keywords effectively to match your abilities and achievements. This approach ensures that your cover letter sounds natural and is a direct match for your capabilities.
Example 6 Proofreading and Editing
Proofread and edit your cover letter carefully before submitting it. Errors in grammar, spelling, and punctuation can make a negative impression and undermine your credibility. Take your time to review your letter multiple times. Ask a friend or family member to proofread your letter for a second opinion. Even minor errors can make you appear careless or unprofessional. A well-edited cover letter demonstrates attention to detail and a commitment to excellence. It’s a clear indication of your professionalism. This will make your cover letter more compelling to the hiring manager.
Checking for Grammatical Errors

Carefully check your cover letter for grammatical errors. Use a grammar checker, such as Grammarly, to identify any mistakes. Even with automated tools, it’s important to read through your letter yourself. Watch out for typos and ensure that your sentences are grammatically correct. Pay close attention to subject-verb agreement, punctuation, and the proper use of tenses. Correct grammar reflects professionalism and attention to detail. A polished cover letter shows that you take pride in your work and are committed to producing high-quality results. This will increase your chances of being called for an interview.
Ensuring Clarity and Conciseness
Ensure your cover letter is clear, concise, and easy to read. Use short, direct sentences and avoid jargon or overly complex language. Keep your paragraphs brief and to the point. The goal is to communicate your qualifications effectively and quickly. Your cover letter should communicate your skills and accomplishments in a compelling manner. By making your writing clear and concise, you’re more likely to capture the hiring manager’s attention and hold it. A well-structured cover letter will demonstrate your ability to communicate clearly. This will also make your letter more memorable.
Example 7 Following Up After Submission
Follow up with the hiring manager or recruiter after submitting your application. A timely follow-up demonstrates your continued interest in the role and shows that you’re proactive. If you haven’t heard back within a week or two, send a brief email to inquire about the status of your application. Be polite, professional, and reiterate your interest in the position. This follow-up shows your commitment to the job and keeps your application fresh in the hiring manager’s mind. Ensure that the follow up is done in a professional manner and adds to the conversation.
Sending a Thank You Note
If you have an interview, send a thank you note to the interviewer after the interview. A thank you note reiterates your interest in the position and allows you to address any points discussed during the interview. You can also use the thank you note to include additional information or clarify any details. The goal is to express gratitude for the opportunity and to reinforce your qualifications. Your note should be brief, well-written, and sent promptly. A thoughtful thank you note can leave a lasting positive impression and improve your chances of getting hired. Make sure the thank you note is personalized to leave a positive impression.
Inquiring About Your Application
If you haven’t heard back about your application after a reasonable period, it’s acceptable to inquire about its status. Send a brief, polite email to the hiring manager or recruiter to express your continued interest. Reference the job title and application date. Keep your tone professional and avoid appearing demanding or pushy. Remind them of your qualifications. A brief follow-up can remind the hiring manager of your application and show your interest. Inquiring about your application demonstrates your continued interest and commitment to the role. Be patient, and respectful throughout the process.
